New app developed specifically for the launch of Apple Watch. With a companion iOS app on iPhone, the app features a Smart Timer which automatically sets reminders and cook times based on simple, foundational recipes. Directed a senior UX designer through wireframes, executed visual designs, and attended an invite-only workshop on the Apple campus to refine and develop app for launch. Also included on-set art direction for custom photography shot for the app. (Role: Art & UX Direction / Visual Design).