Redesign and rebranding of renowned food website, Epicurious.com, relaunched on February 2015. Designed new homepage, developed color palette and type treatments, and collaborated closely with Creative Director on art direction of homepage photography and overall creative direction. Worked closely with external branding agency to advance wireframes, visual designs, and adapt all designs to be responsive across three breakpoints. Helped develop the brand’s signature look and style, both in photography and visual designs. Role: Art Direction / Design.
Photo Art Direction
On-set art direction at photo shoots for foundational site photography on the Epicurious homepage, including still photography and special edition cinemagraphs. From concept ideation to shot planning and execution, working closely with the site's Food Director and Photo Director to guide composition, lighting, food styling, and overall visual strategy.